Facebook groups are an extremely powerful marketing tool. They're something that I've only recently really gotten into, and boy I've loved it! They definitely take a lot of time but can be a game changer for your blog or online business if you allow them to.
Join Groups in Your Niche
The first step in your Facebook group adventure is to join groups in your niche. I promise you, there's a Facebook group for whatever you're writing about. Google "Facebook groups for ____ bloggers" or just "blogging Facebook groups". Join any group that looks like it will be a good fit for you, and wait for them to approve your join request.
Read the Rules
Once you're approved, read the rules. I promise you, this is probably one of the most important steps. You have to know what you should and shouldn't be posting in the group. Reading the rules (and following them) is a great way to stay in good standing with the group's admin and the other members.
Don't just promote your own stuff on promotion days/in promotion threads. If you know the answer, answer someone's question. If you have a question, ask! Interact with the other members, don't be spammy.
Be Active Every Day
Or at least as much as possible. Check in with your groups once a day, and post if it feels appropriate. Press like on posts that are interesting to you, and make sure you're adding value.
Take a Step Back
After you've joined groups and are active in them for at least a month, take a step back and look at your traffic. Has it increased? Where's the traffic coming from? Use tools like MixPanel and Google Analytics to track your traffic. I'll be publishing posts on how to use these valuable tools soon!
Thanks for reading!