I LOVE Instagram. It's by far one of my favorite social media platforms. It's a very visual platform and it grew quickly! Something that's very "on-trend" right now is having an "Instagram theme". Essentially, an Instagram theme is having all of your pictures look like a cohesive feed. They should have a similar color/pattern/aesthetic. Today I wanted to share my tips for creating an awesome Instagram theme.
Go through the people you follow and love on Instagram. What do you like sharing? If you run a business, the more important question is, what is your target audience looking at and liking? Try to base your photos around what your target audience and target followers are going to love and interact with.
Decide what color scheme/aesthetic you want to go with. Either make it something you're passionate about or something that matches your branding. It will be easier to take photos of colors that are all around you. Many people I follow have white/monochrome homes, so it's easy for them to take photos in their house with that theme.
Find thing's lying around your house that fit your theme. Head to locations near you that fit your scheme. Plan out some photos that will fit your theme and then head out and take some photos! If you aren't the best photographer, look for new photographers in your area to see if they'd want to exchange some photos for some press. Or, book one in your budget.
My biggest piece of advice when creating an Instagram theme is to edit all of your photos in a similar way. If you like to use filters, use the same filter on all of them. Adjust the contrast, exposure and more to be somewhat similar throughout your photos.
If you use these tips, you'll have an awesome Instagram theme in no time!