Today begins a series on social media, showing you how to create a detailed plan for social media. Today's features Facebook and how to create a solid plan for Facebook posting and growth.
Create a Page
Rather than run your Facebook through your personal profile, creating a page is the first step in getting a Facebook following. Create a Facebook page with your business/blog name, and then create an SEO optimized description featuring the keywords you want to be found for. Add a profile picture that matches your blog and other social media sites, and create a cover photo that represents your branding.
What Should I Post?
Research other companies like yours. If you run a blog, research other bloggers in your niche. If you're an insurance company, check out what other insurance companies are posting. Write down what your competitors are posting, and create posts similar to them. For example, I post other blog posts relating to my B2B niche, and I post my own blog posts. I use Facebook less than other social media outlets, so I don't really post as many 'updates' there as other platforms. I suggest you do the same if that's what works for your business.
This has been revolutionary for my business. Joining Facebook groups will explode your blog traffic. Join Facebook groups related to your niche and be extremely active in them. I'm talking every single day. Don't just promote your own stuff - talk to other members, provide advice and ask questions. Make connections and network. It's the best way to grow your business.
Thanks for reading and stay tuned for more social media plan posts. If you need help planning out your social media check out my website here to see how I can help you run social media.